Hey, all you Burghers in possession of the PNC corporate branded Steelers or Pirates debit card. Want to know where your extra ten bucks a year are obviously going?
Yeah, that would be here to pay the salaries of the “Christmas Price Index Team.”
My God! A whole frickin’ website put together by the team. Complete with:
1. Quotes from PNC executives about the index.
2. A flash presentation of the index.
3. An MP3 download (what the hip iPod Nanos are rocking these days … an audio file of Jeff Kleintop of PNC explaining the index.)
4. A price matching game with the gayest lord-a-leaping I’ve ever seen.
I understand why they track the index, but boy, they are REALLY taking this seriously.