I bet by now you’ve heard that Heinz is issuing collector’s edition ketchup bottles with the Steelers logo on them.
I bet you are going to rush out and spend $1.79 on that bottle of ketchup and you’re going to put it away for safekeeping until two years down the road when you have a ketchup emergency… there is such a thing … at which point you’ll caress the bottle lovingly in memoriam then cringe at the sound of the safety top popping as a result of your torque.
I bet you didn’t know that Burgh-based medicine dudes GlaxoSmithKline, the makers of Aquafresh, are planning to introduce a special collector’s edition of the toothpaste:
Okay, I made that up. But I give it a week before Rolling Rock comes out with “Black and Gold Light” and PNC issues a special Super Bowl edition debit card with a $50 annual fee and UPMC starts offering a $25 discount on copays for those patients that show up in the UPMC ERs wearing Steelers gear. It’s gonna happen.
On a side note, I once saved all the newspapers from when the Penguins won their Stanley Cups. After about four years, those newspapers became moving box material. For real. It was a packing material emergency.