That's Church

A Burgher on eBay is claiming to be selling the previously used underwear of Ben Roethlisberger. Well, actually the “Roethlisberger” part is implied. Do I believe this is true?
Hell, no. But we can just spread the rumor that it is, right? There’s no harm in that. No worse damage to a rep than say … pouring liquor down a mediocre-looking co-ed’s throat or selling crap on QVC.

Oh, Benny. You devil.