This post will strike many of you as the boringest, stupidest post PittGirl ever did post.
Those of you that are marketing/logo/branding types like me will go “Word! PittGirl.”
But it’s been bugging me forever so here goes:
If you visit the PNC Bank ATM machine on the corner of Forbes and Grant you will notice the logo on the top of the ATM looks like this:
The logos on the signs on the ATM look like this:
And the logo on the actual building housing the ATM looks like this:What the hell, PNC? You changed from your old logo about ten years ago, yet most buildings still have it on it. And then you went and mysteriously separated the N and the K on the new logo thereby creating your NEWEST logo, so now you’ve got three logos all over this city. Didn’t anyone in your marketing department take Marketing 101? If you’re going to change your logo, make sure you budget in changing all of your signs too, ‘kay?
Take Citizens for example. I bet you didn’t realize that Citizens Bank changed their logo recently from this:
You will be hard pressed to find a single instance of the old logo on a Citizens building, sign, or ATM. Citizens marketing people know what they are doing.
Stupid post over. Better ones later.