Quick poll for all you current and former Burghers, you see this exact photo plastered on the side of every other bus in the city, and on billboards on major streets, along with the picture of a dancing couple and the words Trib Total Media in the corner and no caption to the photo telling you this woman’s name,
You say to yourself:
a. “That is _________________” (fill in the correct name) or
b. “Who the hell is that old broad?”
I’m guessing at least 75% of you will say “b” to that. Am I right?
I know who it is because of my work, but I can’t imagine most regular Burghers knowing who it is without a name printed under the picture.
It’s Jean Horne who writes Fanfare for the Trib. And for the life of me, I can’t figure out why the Trib is wasting massive amounts of ad dollars on putting her face on the side of every bus in the city if they aren’t also going to put her name on it. She doesn’t exactly have the face recognition power of say Myron Cope or Hines Ward. Hell, there are some Pirates ads that have the faces of players that I can’t even put a name to.
Of course, I could be wrong and every one of you looked at that picture and went, “That’s Jean Horne. She’s a hottie and she writes Fanfare for the Pittsburgh Tribune Review.”