Magenta!? How DARE they use magenta?!?!

Sometimes I am amazed at how angry and offended people can get over the most harmless of things. I’m not saying you can’t not like something or can’t disagree with something, but to let little things get to you to the point where you feel the need to write the newspaper and make an ass out of yourself, well that is fodder for The Burgh Blog.

Remember the guy who called street cleaning “outrageous and embarrassing”?. Hang on. I gotta take a minute and laugh at that again.

Okay. All better.

Well today, we have a Burgher imported from Italy who is flipping out over a postcard she received touting the latest offering from the Opera.

There are so many good parts that I can’t even put them all in. My faves:

The card sports the most vibrant colors imaginable (magenta, turquoise, yellow, orange and red!) and employs an array of letter fonts and sizes.

I love the exclamation point after “red”. As if!!!! I can’t imagine the cardiac arrest she would have gone into had they dared to use a color so outrageous as puce. And I guess the Opera is better than Daredevil Font in 18 pt. It’s more of a Times New Roman 12 pt. kind of thing.

You would be wrong to think that the title of the opera must be prominently featured. In spite of the logo devised to complement the name of the opera (an umbrella-shaped tent reminiscent of … the circus?! Don’t they know that “Pagliacci” stands for “players” or “comedians” and does not mean, in this case, “clowns”?), you promptly forget about it.

I enjoy the Opera, I do. The comedies mostly. I thought the tent image used on the postcard totally gelled with the opera. I know nothing. I am an uneducated fool … which means I should run for City Council. Ba-Ba-Boom!

My outrage may have something to do with the fact that I truly love opera, that I was born and grew up in Italy, and when I decided to live in the States and left my family behind, it helped that I could teach my language and culture at Pitt for a living. But I surely hope that others feel as insulted as I do.

There are so many things to be outraged about: Darfur, school violence, Kevin McClatchy, pollution … and this chick is outraged that the Opera is using graphic design and marketing to reach a new crowd.

And if you’re the type of person to get “insulted” over the simple design of a postcard … there is no hope for you and you should just become a hermit because there’s a good chance you will be insulted by something as simple as the lady at Walmart asking you if you’d like to sample some chocolate milk (yes, I would, thank you!).

Shame on you, Pittsburgh Opera!

Wait. Gotta take a minute here and laugh again.

Okay. Yes, I’m sure the Opera is hanging their heads in shame today that they dared put a tent, a few fonts, and the color magenta on a postcard.

God help them.

So the postcard that insulted and outraged madame Francesca Savoia?

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Oh, the humanity!


  1. Opera_Fan
    October 5, 2006 11:07 am

    Well, I for one will never read your blog again!
    How dare you post a picture of the actual postcard!
    Rampant speculation is always more interesting than facts.

  2. BH
    October 5, 2006 11:40 am

    I just read the whole letter and it sounds like she believes that the postcards should have the solemnity of those cards you get at funeral home visitations. The Opera is trying to make their productions seem approachable, for cryin’ out loud. The whole snobbish, “eat-your-peas” approach isn’t exactly a way to fill seats.

  3. Matt H
    October 5, 2006 11:52 am

    I can’t believe people take opera that seriously.

  4. bern1
    October 5, 2006 11:57 am

    What’s opera?

  5. Lino Gunn
    October 5, 2006 12:51 pm

    Francesca, switch to decaf.

  6. Melanie
    October 5, 2006 4:49 pm

    She’s not only imported from Italy, she’s also a professor at Pitt.

  7. Melanie
    October 5, 2006 4:55 pm

    …and a very disgruntled one at that.

  8. Funky Dung
    October 5, 2006 10:32 pm

    “I can’t believe people take opera that seriously.”

    I can’t believe people like opera.

  9. Bob
    October 6, 2006 9:52 am

    It took me three readings of that letter yesterday to fully comprehend what she was saying. And I’ve come to this conclusion — “Francesca” is a marketing plant by the opera. They’re trying to stir up a little controversy and make themselves look hip all at the same time. It’s brilliant, really. I mean — here we all are, talking about opera.

  10. Stedman
    October 6, 2006 10:08 am

    I love Opera’s TV show and the new XM station but why is Opera starting a circus with comdeians? By using magenta does that raise even more suspicions that Opera is gay? Not that there’s anything wrong with that.