University of Pittsburgh Medical Center President Jeffrey Romoff confirmed today that he wants a UPMC logo atop the 64-story U.S. Steel Tower as part of his agreement to move the headquarters of the Oakland hospital conglomerate Downtown and fill five floors in the city’s largest office building.
I am not cool with the US Steel Tower being branded with the UPMC logo … and I have no idea why.
That’s the big black tower. That’s the tower by which I learned to navigate the not-at-all confusing streets of downtown. It’s like home base. Once you spot it, you kind of get your bearings back and can figure out where the hell you are.
It’s the tower that when you bring people into town you point to it and say, “That there’s the US Steel Tower.”
Now when you point and say, “That there’s the US Steel Tower.” your friend will go, “What’s UPMC stand for?”
Here’s hoping my remote-controlled pigeons don’t mind too much when I direct them to shit all over those signs.
Also? Twenty bucks says the new Penguins arena will be either the UPMC Arena or the Highmark Arena.