King Kong thinks we’re all a bunch of idiots.

So UPMC (King Kong from here on out) issued a statement about being told they can’t put their logo on top of the USS Tower. That statement included this line:

“We believe that this sign is important to both UPMC and the city as tangible evidence of Pittsburgh’s transformation into an international center of medicine, technology and education.”

I’m not sure, but I think King Kong is insulting our intelligence.

Because how much do you believe that somewhere in the world this conversation will ever ever happen:

Man 1: Pittsburgh sucks. It is a city full of smog, smoke, spandex, and AquaNet … with french fries on top.

Man 2: Dude, Pittsburgh is an international center of medicine, technology and education … with french fries on top.

Man 1: The hell?

Man 2: Seriously! Didn’t you see the giant ass logo on the US Steel Tower? That’s proof right there … with french fries on top.

Oh man. The logic.

I don’t know how important it is to you that King Kong gets to put their sign up, but to me, it is about this —><— important.  In fact, if I could make those arrows overlap, I would because it is NEGATIVE important to me.

Bite me, King Kong. Bite. Me.

(h/t DW)


  1. Zsa
    June 13, 2007 10:30 am

    [i]Chairwoman Wrenna Watson, who voted in favor of the proposal, said she likes signs, and likes looking down from her home in Crawford Square to see the city skyline twinkling at night.[/i]

    Is this woman so stupid that she doesn’t understand the difference between “skyline” and “advertising garbage”?

  2. aj
    June 13, 2007 11:05 am

    Huh, I am sorry… I wasn’t paying attention. The lights, they are so mesmerizing!

  3. Judge Rufus Peckham
    June 13, 2007 11:10 am

    Such a sign atop the US Steel Building would only serve to underscore that Pittsburgh no longer makes things (e.g., STEEL), we just have a lot of sick and elderly people. I know UPMC would wholly disagree with that, but they’re wrong.

  4. Bram R
    June 13, 2007 11:41 am

    UPMC also made some mention being one of the glittering stars in the night sky.

    Note to Pgh History and Landmarks Foundation: that building is a real beaut, isn’t she?

  5. Rachel
    June 13, 2007 1:00 pm

    Yes, it’s about this -x- important to me.

  6. Karen
    June 14, 2007 10:28 am

    Clearly, what the U.S. Steel Tower needs is not a UPMC logo, but … french fries on top.