$$$. $$$ $$$$$ $$$? $$$$$.

Social networking service Gather.com announced on Tuesday that Kevin McClatchy, CEO of the Pittsburgh Pirates major league baseball team and a director at The McClatchy Co., the third largest newspaper company in the U.S., has acquired a minority stake in the company.

Boston-based Gather.com said that the new investment funds by McClatchy will be used to expand its product development efforts and support its expansion plans.

Wow. I could have thought of one other place that money would have been appreciated.