The Pennsylvania Lottery is betting that Station Square advertising agency Marc USA can keep customers scratching. The agency beat out two competitors to win another four years marketing the lottery, which has a $32 million annual advertising budget.
During its tenure, Marc’s staff created the ticket-scratching Gus the Groundhog to promote scratch-off instant lottery games.
You mean to tell me that nasty, semi-scary, totally-ridiculous groundhog is worth $32 million a year?
I’m sorry. That Groundhog scares the bejeebers out of me. I think it has something to do with his eyes.
Or my fear of Furries.
And with that, I’m outta here, babes.