WQED, in an effort to promote Pittsburgh From the Air happening this Thursday at 8 p.m., hired some skywriters to write “PGH from the Air Thurs 8 WQED” in the beautiful blue Pittsburgh sky.

And they got SO CLOSE. They just messed up one little tiny thing:

(Via Jessica Dickinson Goodman on twitter who wondered why PH6 had been written in the sky)

This resulted in lots of confused tweets all, “But WHAT DOES IT MEEEEEEAN?!” and “PHO?!”

And lots of Vietnamese restaurants in the Burgh were all, “[FIST PUMP!] Free advertising!”

Here are a few views from Boredlady on twitter:

Now, the hilarious irony that they got the PGH wrong is awesome and noteworthy and as much as I love WQED, I had to mention it today and say two things:

1. Despite the typo, it worked. When I write a post I always have to Google events to get the correct date because I never remember. I didn’t have to go Google when “PHG From the Air” would be airing because it is now ingrained in my brain like a tattoo, forever.

“Remember ten years ago when Pittsburgh From the Air premiered?”

“Yes. It was a Thursday, I recall.”

2. If I was handling things for WQED and this happened, the very next @WQED tweet after the skywriters were done would have been, “Who do we see abuot a refnud?”


  1. Ex-Pat Pittsburgh Girl
    October 25, 2011 11:28 pm

    Maybe the pilot was a former doctor. I can never read what my doctor writes down.

  2. Jim W.
    October 26, 2011 8:50 am

    I think the closest feeling to what the pilot must have experienced would be something akin to writing an email to the CEO of your company and hitting send before you got a chance to rethink and delete the part where you called him a dipshit.

  3. Scott
    October 26, 2011 10:19 am

    Curious if QED withheld payment.

  4. bucdaddy
    October 26, 2011 10:33 am

    Copy editors = priceless.

  5. SteelCityMagnolia
    October 26, 2011 12:37 pm


  6. Butcher's Dog
    October 26, 2011 1:30 pm

    Spelling still counts?!?! Just another reason why there’ll always be a demand for English teachers.

  7. unsatisfied
    October 26, 2011 3:23 pm

    no spellcheck in the air.

  8. T
    October 26, 2011 4:39 pm

    I work in Oakland and I saw this yesterday.. I thought they were trying to spell “PITT.” Oops!

  9. Nyna
    October 26, 2011 5:40 pm

    I was watching and never did know what it said, just that something happens Thur 8pm. I watched as the wind blew the letters around and wondered how many people really had time to view the whole message. The beginning letters were gone by the time the end was completed, almost 30-min later. A creative idea, wonder how effective.