Genius product placement

I tweeted this, but finally went and took a picture today.

My local Rite Aid’s baby diaper aisle:

Like selling diabetes blood testers in the candy aisle.



  1. Adam
    December 23, 2011 3:16 pm

    How is that genius? By the time you’re shopping in that aisle, the time for the prophylactic has passed. If anything, that placement is just rubbing it in your face!

  2. Mike
    December 23, 2011 4:30 pm

    I like it. If you’re shopping for diapers, maybe that will be the reminder to keep it wrapped for the next time (assuming it was unplanned of course), you know, to keep you out of the diaper aisle.

    For a while, in Monroeville Mall, there were three stores next to each other which was also just genius: Victoria’s Secret, Mimi’s Maternity, GAP Kids.

  3. Joe K.
    December 23, 2011 4:31 pm

    I almost want to accuse you of making that up.

  4. Vivian formerly NYLuvsPitts
    December 23, 2011 7:22 pm

    Price comparison? lmbo

  5. Butcher's Dog
    December 24, 2011 9:04 am

    It may not be for diaper shoppers. Others undoubtedly walk by there, so their choice is clear. Ditto those who need to ask someone where the condoms are in the store. I’m with Ginny: terrific placement.

  6. MattDC
    December 24, 2011 2:09 pm

    Actually, this marketing positioning has been around for several years (Washington/Baltimore/ New York). It makes perfect sense: If you spend a little money on this little item here, you’ll avoid the expensive trips to this aisle in the future.

    Even more interesting is the marketing approach in Bangkok, where the condoms are placed in the checkout aisle candy rack, a spot usually reserved for “impulse purchases.” That’s either a commentary on the serious consequences of “impulses”, or a cultural re-definition of the meaning of “candy”.

  7. TripleC
    December 27, 2011 9:07 am

    Speaking of strange product placement in a grocery store…..anyone care to guess why the masking tape is beside the tampons in my local Giant Iggle?

    Just curious.

  8. Shona
    December 28, 2011 4:29 am

    I agree with Adam; it’s a little too late at that point. But boy…it is quite funny!

  9. Steverino
    December 29, 2011 8:34 am

    Better not let Santorum see this. He doesn’t like that godless contraception stuff.