Such a beautiful Burgh day and so many things to talk about like the Mario statue, n’at. More on that later.
Yesterday was the flash mob at Market Square rumored to celebrate the 100th birthday of the Oreo cookie, and that’s what it ended up being, so basically it was the worst kept secret ever.
Zachary over at PMI was good enough to put this on YouTube for me, and I gotta say, this might be the video that finally has me convinced flash mobs have jumped the proverbial shark:
I don’t know. Flash mobs aren’t novel anymore and it seems that there’s a flash mob every week now. New product launch? Flash mob. Proposal? Flash mob. You pooped normal today? FLASH MOB.
With the market so saturated, if you want a flash mob to be impactful (not a word) and viral, it’s got to be in a league of its own and it’s got to be WELL DONE. Remember how you felt when you first saw that G20 Point Park flash mob? Let me remind you:
THAT’S how you do a flash mob, Internet.
So, please. For the love of Nutella, the next time you’re in a marketing meeting and someone comes up with the genius idea of a flash mob, shoot a hellstorm of gumbands at that guy, because the year of the boring flash mob is hereby concluded.